The Art of Mindful Marketing with Lindsay LaShell

Today’s guest, Lindsay LaShell has an important message: Stop wasting your time on random acts of marketing! Instead, make sure your marketing is like a Japanese garden in that it is so well thought out and so well planned that your audience members (be they clients, volunteers, staff, or donors) don’t even realize they are being led down a carefully cultivated path.

Listen in as we explore three of the eight steps Lindsay walks her clients through to develop and implement a marketing strategy that is intentional, efficient, and effective.

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Timestamp Highlights
[02:30] What is an “open lines framework?”
[05:23] Who is my audience?
[17:30] What is my audience’s journey?
[27:30] Where does their journey take them?

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The Successful Nonprofits® Podcast is on a mission to help nonprofits and their leaders thrive! It is hosted by our principal consultant, Dolph Goldenburg, and produce by Lexie Linger. Each of our weekly episodes brings you fresh ideas and featured conversations with industry thought leaders. Founded in 2015, Successful Nonprofits® Podcast is proud to be recognized as one of the top podcasts serving nonprofit leaders.