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In a deeply collaborative process, you’ll work closely with Lindsay as she provides guidance and insight to the creation of your custom marketing plan.
“Lindsay's structured process and keen insights have helped me to gain clarity about my personas, customer journey, messaging, and sales funnel. What was once abstract jargon has now been replaced with a meaningful and actionable marketing strategy for my business.“
It’s so easy to let other things get in the way and focus your time on things that feel more immediately productive, even if you know they won’t help you build for the long term.
Entrepreneurs (especially women, queer, and BIPOC entrepreneurs) have many predictable behaviors that let us off the hook for not doing our marketing. Even though we know it’s not good for business, we do things like:
When you work with Lindsay you’ll learn how to leverage the Open Lines Marketing Framework to create a plan that you feel great about. Confidence and clarity lead to excitement, which leads to consistent execution, which leads to results.
“We all are in love with our work - why would we be entrepreneurs otherwise? - and we have SO MANY things we want to tell our networks. But it doesn't matter what we want to tell them if it's not what they want or need to hear to fall in love with our work and take the next step.”
When Bibigi first reached out to Lindsay for consulting, she was already a sought-after speaker on the topic of imposter syndrome. She was leading a highly engaged community of professional women in her role as a personal branding advisor, and her content was inspiring and deeply resonant with her target audiences.
Still, she knew some things were not working:
We began with setting goals. We knew that clarity on her desired personas would allow her to better align her offering and her prices. We wanted to establish a marketing flywheel that would consistently generate new leads and prospects for individual and group offerings. Finally, we knew that she needed a content creation schedule that would allow her to commit to consistent execution.
Eye-opening...
...as we learned that some of her personas were not actually her personas at all, and that what we initially thought were two personas turned out to be the same one, but at different times and aligned with different offerings.
Empowering…
...as we dug deep to find the essential messages that would reliably motivate her to create content that would move her audiences to action.
Transformative…
...as connections between Bibigi’s offerings and her audiences’ needs became clear, so did the opportunities to expand her income without increasing her effort.
"Even a coach needs a coach. Doing business online is challenging on a good day. Part of the issue is to build your own strategy out of all the information that is out there. Lindsay has a step by step framework that takes you from clarity to implementation. It is really really invaluable and I can't rave enough about it and her."
When you work directly with Lindsay to leverage the Framework for your business, she will guide you through a series of exercises that will take all of your deep understanding of your business and your customers, organize it in a way that will make it actionable, and help you create a concrete plan for execution.
Really.
You’ll have powerful, invisible things like:
And you’ll have equally powerful VISIBLE things like:
“Mahalo Lindsay for helping to demystify marketing strategies. Looking forward to further developing my understanding and putting my new tools to work!”
“I cannot say enough about how much I enjoyed working with Lindsay. Through her expertise, consultation, and mentoring, I now feel confident about my ability to reach my target personas and execute the 12-month marketing calendar I put together.”
“It feels like Lindsay knows my business better than I do at times. Helping me understand who my clients are and what they want is a game changer. Before that it was always a guess.”
“We have an intelligent, well thought out plan that we can start executing right now!”
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