Creating Donor Personas for Nonprofit Fundraising and Marketing

A donor persona is a detailed profile of your ideal donor, based on real data and market research. By taking the time to build a donor persona, you can ensure that your fundraising efforts are focused on the right people - those who are most likely to give. As a result, you'll see a significant increase in donations. And that's something everyone can get behind.

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Lindsay LaShell, a nonprofit marketing expert, is here to share her trade secrets on building donor personas and how they can help with your donor buyers journey and nonprofit marketing strategy.

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